U.S. consumers have a love affair with coupons. They love printed coupons, but the data says, they love mobile coupons even more. In fact, new data from Jupiter Research shows that mobile coupons are 10x more likely to be redeemed than printed coupons.
Nobody is saying you should give up printing coupons for your customers, but why not do both? Encourage your customers to use both print and mobile versions. How often has my attention been grabbed by a coupon I got in the mail, but when I was actually near the store, I realized the coupon was sitting on the counter?
Do I wait until next time? Sometimes, but other times, I go online to see if I can find a mobile version somewhere. But the only reason I looked for the mobile version is because the printed coupon came first.
Many PSPs are looking for ways to get their customers into the world of mobile. For some it’s QR Codes. For others it’s SMS. Maybe for your customers it’s mobile coupons. (Check out Apple Passbook.)
Anyone here offering mobile coupons? What are your experiences?
This labelling news was spotted at The Digital Nirvana
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