Tag: variable data printing

Comcast Bills Call Customers Nasty Names

Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her…

To Moon! Variable-Data Printing Flies Into New Directions

Recently, I was working on a project for one of our clients, and in a marked-up Word document that came back to me was a comment that read, in part, “which came first, digital print or one-to-one marketing?” That got me thinking—which is always dangerous—and then some poking around—which is even more dangerous. Today’s notion…

Why Your Clients Should Be Offering Email Couponing

If you’re a printer, you want clients to spend more money on print. So why should you encourage them to offer email coupons? Because email coupons are trackable, and they tell your clients what their customers are buying. That tells your clients a lot about those customers they can use for higher value print personalization…

Stay Ahead of the Curve with Automated Web-to-Print Solutions

Want to learn how to keep your print services on top within the fast-paced marketing community? If so, InfoTrends’ Kate Dunn offers insight and recommendations on how to adapt and automate print services for your clients. Sponsored by the PressGo program of Canon Solutions America, this webinar gives you the information needed to bolster your…

Convergence to Digital Inkjet Shifts to Hamburg Facility

This morning we announced the expansion of our digital platform with the installation of an Océ ColorStream® 3900 at our Hamburg, Pa. facility. As the news release referenced, and as Joe Morrison noted in a recent post, the next 12 months will mark a period of aggressive investment in digital inkjet technology. This strategy will capitalize on…

10 Trends to Define Marketing for 2014 – 10 Experts Weigh in

As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come. We will be…

CVS: Don’t Tease Me Like That

This morning, my heartbeat skipped a little when I read the headline: “CVS Unveils Personalized Circulars.” Anything I read that reflects growth in print personalization is exciting to me, but especially outside direct mail, transpromotional, and marketing collateral. Could it be that CVS is going to start mailing coupon books the way my grocery store…