Tag: technology

No Longer Silenced By History, Talking Wine Labels Bring Prisoners to Life

Earlier this year, 19 Crimes wine launched an augmented reality app that brought their labels to life. Doug Altmeyer, senior brand manager at 19 Crimes, let packagePRINTING know where the idea behind the talking labels came from and how they were brought to life.

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Experts Highlight the Keys to Flexo Success

Understanding the tools needed to optimize the flexographic printing process, along with how to determine the return on investment of a capital expenditure, were highlighted in a recent packagePRINTING webinar, “The Keys to Flexo Success: How to Optimize Your Company’s Printing,” sponsored by BOBST. 

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Flexo’s Place in Packaging’s Future

packagePRINTING‘s recent webinar, “21st Century Flexo: Conventional Printing’s Place in Packaging’s Future,” focused on flexography’s growing strength. A leading flexo expert and a representative from a company that has invested in the latest flexo technology provided insight into the recent developments in the technology.

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BOBST Announces Launch of Digital Print Competence Center, Mouvent

BOBST and Radex announced the launch of a new digital printing competence center and solutions provider, Mouvent, focused on inventing and delivering the future of digital printing. Central to the digital innovation at Mouvent is a digital printing tec…

Packaging Trend: Design for Social Media Sharing

Van Leeuwen has designed “Instagrammable” ice cream packaging. Designing packaging for social media just might be a packaging trend to watch out for in 2017.
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Loctite’s Smart Use of QR Code to Mobile Video

I’m a Gorilla Glue girl. For all my household and furniture restoration projects, I’ve always used it. But this time, I wanted to glue metal to wood. Was it really the best — still — after all these years? I started turning over super glue packaging to see if I could find. What I found… Read More »

Is It Time to Teach Customers About Offset?

I read a blog post the other day that made me feel really old.  It was from an MSP seeking to educate its customers and prospects about . . . offset. As a former editor-in-chief of Printing News “back in the day” (the early 1990s), this was kind of shocking to the senses. The first… Read More »

Thankful for Innovation — Two Great Examples of Interactive Print

This week, I came across two innovative examples of interactive technologies used in print. Both were in magazines, but the concept can certainly be applied to high-value print products like annual reports, promotional kits, and catalogs, too. The first example comes from “Allure” magazine, which worked with its creative partner, BlueSoHo, Quad/Graphics’ integrated marketing agency,… Read More »

Is Data Part of Your Company Culture?

Recently, Oracle put out its “3 Irrefutable Data-Driven Marketing Facts.” Number one was that it starts with the company culture. While sounding overly simplistic it’s actually true. Company culture starts from the top down. If data-driven marketing isn’t fundamentally part of what drives your company, it won’t be sustainable or maximally effective. I took the… Read More »