Tag: technology

Flexo’s Place in Packaging’s Future

packagePRINTING‘s recent webinar, “21st Century Flexo: Conventional Printing’s Place in Packaging’s Future,” focused on flexography’s growing strength. A leading flexo expert and a representative from a company that has invested in the latest flexo technology provided insight into the recent developments in the technology.

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BOBST Announces Launch of Digital Print Competence Center, Mouvent

BOBST and Radex announced the launch of a new digital printing competence center and solutions provider, Mouvent, focused on inventing and delivering the future of digital printing. Central to the digital innovation at Mouvent is a digital printing tec…

Packaging Trend: Design for Social Media Sharing

Van Leeuwen has designed “Instagrammable” ice cream packaging. Designing packaging for social media just might be a packaging trend to watch out for in 2017.
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Loctite’s Smart Use of QR Code to Mobile Video

I’m a Gorilla Glue girl. For all my household and furniture restoration projects, I’ve always used it. But this time, I wanted to glue metal to wood. Was it really the best — still — after all these years? I started turning over super glue packaging to see if I could find. What I found… Read More »

Is It Time to Teach Customers About Offset?

I read a blog post the other day that made me feel really old.  It was from an MSP seeking to educate its customers and prospects about . . . offset. As a former editor-in-chief of Printing News “back in the day” (the early 1990s), this was kind of shocking to the senses. The first… Read More »

Thankful for Innovation — Two Great Examples of Interactive Print

This week, I came across two innovative examples of interactive technologies used in print. Both were in magazines, but the concept can certainly be applied to high-value print products like annual reports, promotional kits, and catalogs, too. The first example comes from “Allure” magazine, which worked with its creative partner, BlueSoHo, Quad/Graphics’ integrated marketing agency,… Read More »

Is Data Part of Your Company Culture?

Recently, Oracle put out its “3 Irrefutable Data-Driven Marketing Facts.” Number one was that it starts with the company culture. While sounding overly simplistic it’s actually true. Company culture starts from the top down. If data-driven marketing isn’t fundamentally part of what drives your company, it won’t be sustainable or maximally effective. I took the… Read More »

Insights into Enterprises’ Demand Gen Efforts (Study)

For the past three years, Annuitas has released its Enterprise B2B Demand Generation Study, which seeks to document the strategies, objectives, and goals of marketers working in enterprise organizations with revenues of $250 million and above. Here are some key takeaways for printers and MSPs serving (or looking to serve) this marketplace: Marketers continue to… Read More »

Poll Position

We’re in the home stretch, folks—The Election That Won’t End is finally on its last legs. Pundits have referred to this year’s contest as the “Twitter election,” for better or worse, but that shouldn’t be surprising. New communications technologies—even though Twitter isn’t really all that new at this point—have always played roles in politics, and… Read More »