Tag: Technology Management

Comcast Bills Call Customers Nasty Names

Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her…

High-End Digital Print: What Does It Take to Get It?

What does it take to produce consistently high-quality pieces on a digital press? Not just solid commercial-quality work, but output that consistently meets the most demanding client expectations? Lately, I’ve been doing a series of interviews with high-end digital printers asking this very question. Here is what I’m hearing. Please chime in with your own…

Digital Print Quality Issue: Punch, Counterpunch

I have spent a lot of time over the past several weeks starting and moderating discussions about the output quality of digital print and different perceptions of what can be produced. It has been so interesting to hear the perspective from both sides — printer and client. Clearly, with the right press, a skilled operator,…

The Survey Says: Digital Print Image Quality

If you haven’t checked out The Digital Print Survey conducted by What They Think and Unisource (March 2014), it’s a fascinating read. While the results are not projectible to the industry at large, the results are drawn from nearly 400 responses and provide a compelling look inside the shops of a representative cross-section of digital…

Is Gradation Still an Issue in Digital Print?

I ran across this discussion in one of the digital print groups on LinkedIn this morning and thought it was interesting. I wonder what you folks think here. What are your experiences? The original question was why the member was having trouble with gradations on his digital press. The discussion was highly technical and beyond…

Stay Ahead of the Curve with Automated Web-to-Print Solutions

Want to learn how to keep your print services on top within the fast-paced marketing community? If so, InfoTrends’ Kate Dunn offers insight and recommendations on how to adapt and automate print services for your clients. Sponsored by the PressGo program of Canon Solutions America, this webinar gives you the information needed to bolster your…

10 Trends to Define Marketing for 2014 – 10 Experts Weigh in

As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come. We will be…