As more people turn to social media to gather information, “social media influencers” will play an important role in steering buying decisions. A panel of fashion and beauty bloggers and brand ambassadors discussed their personal packaging preferences….
Dr Pepper has launched its “Pick Your Pepper” campaign for the second summer in a row, which features hundreds of label designs for the consumer to choose from. Although the label designs lead the campaign, consumers can also download limited edition Snapchat filters and choose from dozens of t-shirts as a prize for purchasing the sweet beverage.
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Van Leeuwen has designed “Instagrammable” ice cream packaging. Designing packaging for social media just might be a packaging trend to watch out for in 2017.
The post Packaging Trend: Design for Social Media Sharing appeared first on Package Printing.
These days, people are rarely far from their phones, and the smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation and awareness before, during, and after the event to keep your organization in front of your… Read More »
Looking for some stats on multichannel marketing, the value of print, and mobile marketing to throw into presentations, pepper your client conversations, or include in your print marketing or e-newsletters? Here are some interesting data I’ve run across recently that you might find useful. Multichannel Omnichannel shoppers have a 30% higher lifetime value than those… Read More »
Marketing online is much more than opening a website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. Too many business owners have the idea that an online presence will bring in sales or new clients within… Read More »
Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers. Here are four areas you can… Read More »
Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image rich content when there’s so much going on is no… Read More »
Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips to keep in mind when… Read More »
Running social media for an organization, no matter what size, certainly can be difficult and time consuming. From making sure your posts go out on time to creating content that’s intriguing to your audience, it’s a challenge to succeed at all aspects of a social media campaign. Maintaining social media that is organized and personable,… Read More »