Tag: personalization

Another Great Stat for Promoting 1:1 Printing

Are you keeping a log of stats for promoting 1:1 printing over online alternatives? One of the categories of stats I keep seeing recently is how a high percentage of online targeting is completely mistargeted. Most recently, Blue Research noted that not only is online advertising mistargeted, but consumers are getting so irritated by irrelevant…

Personalized URLs: In-House Lists Vs. Prospecting Lists

On Tuesday, I wrote a post about the changes in perception and expectations regarding personalized URLs. I’ve gotten some great feedback, including a comment I’d like to share here. Many see anything interactive like a PURL as being a trip to nowhere except a hundred more emails a month, and more telemarketing calls.  It takes…

What’s the State of Personalized URLs?

Once or twice a year, I update my educational reports and brandable white papers on a variety of topics related to digital printing and personalization. Recently, I updated the one on personalized URLs. What stood out to me? How mainstream they’ve become. Years back, I remember regularly writing blog posts and articles on how personalized…

Big Data: Success Starts with the Problem

There as a great article on Forbes.com recently that talked about the key to big data. It’s not building better databases. It’s not integrating data silos. It’s not the use of multiple channels (although all of those things are important). It’s starting out by knowing what problem you want to solve. It sounds simple, and…

Coupon Nirvana! Weis Learns from Kroger

Recently, I wrote about being teased and left disappointed when CVS claimed to be offering personalized coupons and discounts for loyalty members, but as it turned out, it was only for online offers. What I wanted was personalized coupons in print. With print, you know what you’re getting. You don’t have to sign up for…

Lead Scoring: Don’t Set Yourself Up for Failure

We are hearing about lead scoring more and more these days. As print providers and their customers grow increasingly comfortable with personalization and multichannel marketing, those programs are becoming more sophisticated and automated. That is opening the door to lead scoring, lead nurturing, and trigger-based content delivery. As you begin to develop automated lead scoring…

Personalization Is More Than Data

When we think personalization, we think data. But as I’ve said on here many times before, data is just that — data. It’s how you use it to create relevance and engagement that makes it personal. This point was driven home this morning as I flipped through yesterday’s mail. I ran across an envelope that…

CVS: Don’t Tease Me Like That

This morning, my heartbeat skipped a little when I read the headline: “CVS Unveils Personalized Circulars.” Anything I read that reflects growth in print personalization is exciting to me, but especially outside direct mail, transpromotional, and marketing collateral. Could it be that CVS is going to start mailing coupon books the way my grocery store…

5 Reasons to Focus on Program Selling, Not One-Off Personalization

I love to hear about successful 1:1 print marketing campaigns. But you know what I love to hear about even more? Recurring 1:1 programs in which the PSP is able to help the client see the bigger picture and how personalization fits into it. Here are 5 reasons PSPs should be focusing on recurring programs…