Tag: Packaging Design

How Clever Packaging Design Gets Sunscreen in Hard-to-Reach Places

The importance of wearing sunscreen on a hot summer day is well documented, but it’s not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide …

EskoWorld Showcases Connections Among Packaging Heroes

More than 550 attendees visited Nashville, Tenn., for the 28th annual EskoWorld. The event’s theme of “Packaging Connected” was evident throughout the three-day affair, which highlighted how Esko tools are utilized throughout the entire packaging suppl…

Monster Takes Embellishment to the Extreme with Tactile Cans

Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer’s hand when it’s plucked from the shelf. In this episode of POW! we’re highlighting cans of Mo…

Enchanting Folding Carton Designs Enhance Pukka’s Tea Packaging

On this week’s episode of POW! Sara recounts a recent grocery shopping experience where a radiant display of packaging stopped her in her tracks. Pukka’s line of organic teas utilize vibrant colors and illustrated graphics that communicate themes of na…

Packaging’s Next Evolution

The way consumers interact with products and packaging is constantly changing, and packaging must evolve to keep up.

FTA Forum Opens with Celebration of Flexographic Achievements

The annual FTA Forum got underway on Sunday with an awards reception honoring the industry’s achievements and inducting the latest member of the FTA Hall of Fame. Attendees also took part in educational sessions on a variety of flexographic printing to…

[VIDEO] How Packaging Can Draw Millennials to the Center of the Store

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel’s “rEnagivate” trend expl…

[VIDEO] How Packaging Can Draw Millennials to the Center of the Store

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel’s “rEnagivate” trend expl…

[VIDEO] Millennial-Driven Diet Coke Redesign Misses the Mark

When Diet Coke announced a new look and new flavors geared toward a younger generation of consumers, it was met with some mixed reactions. Melissa Ward of Target Marketing joined Cory Francer and Ashley Roberts of packagePRINTING to discuss the Millenn…