Tag: Packaging Design

How Archer Farms Takes Store Brand Packaging to New Heights

In today’s episode of POW!, we take a look at how store brands can compete with their big-name counterparts with innovative and creative packaging design. Archer Farms, which can be found at Target stores, has done an excellent job of this with its cof…

Oreo’s “Game of Thrones” Redesign Connects Packaging with Pop Culture

When an iconic brand deviates from its instantly recognizable packaging design and logo, it’s sure to generate buzz among consumers. For Oreo, connecting with fans of TV’s “Game of Thrones” at the height of its popularity via a limited edition package …

How Clever Packaging Design Gets Sunscreen in Hard-to-Reach Places

The importance of wearing sunscreen on a hot summer day is well documented, but it’s not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide …

EskoWorld Showcases Connections Among Packaging Heroes

More than 550 attendees visited Nashville, Tenn., for the 28th annual EskoWorld. The event’s theme of “Packaging Connected” was evident throughout the three-day affair, which highlighted how Esko tools are utilized throughout the entire packaging suppl…

Monster Takes Embellishment to the Extreme with Tactile Cans

Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer’s hand when it’s plucked from the shelf. In this episode of POW! we’re highlighting cans of Mo…

Enchanting Folding Carton Designs Enhance Pukka’s Tea Packaging

On this week’s episode of POW! Sara recounts a recent grocery shopping experience where a radiant display of packaging stopped her in her tracks. Pukka’s line of organic teas utilize vibrant colors and illustrated graphics that communicate themes of na…

Packaging’s Next Evolution

The way consumers interact with products and packaging is constantly changing, and packaging must evolve to keep up.