For the past three years, Annuitas has released its Enterprise B2B Demand Generation Study, which seeks to document the strategies, objectives, and goals of marketers working in enterprise organizations with revenues of $250 million and above. Here are some key takeaways for printers and MSPs serving (or looking to serve) this marketplace: Marketers continue to… Read More »
Tag: Direct Mail
Direct Marketing Snapshot by Market Vertical
What’s happening in the world of direct mail and email in the key market sectors? According to the Direct Marketing Snapshot (August 2016) from Mintel Comperemedia, things are looking very stable. But clearly, some market verticals are faring better than others. Between May 2015 – August 2016, direct mail volumes (acquisition and customer mail, excluding… Read More »
It takes more than data to be personal
This morning, I was scanning my email and saw one of those “personalized” subject lines that drives me crazy: “A seat has been reserved for Heidi Tolliver-Walker.” Come on, nobody actually speaks that way. We all know that a robot wrote that. Even though they used my name, it didn’t feel personal. It felt condescending.… Read More »
This QR Code Mistake Could Have Been Easily Avoided
Many of the arguments against using QR Codes to drive consumers from print to mobile have nothing to do with the QR Codes themselves. They have to do with the unnecessary mistakes on the part of those employing them. These mistakes are easily avoided, so whether you are adding QR Codes to direct mail, marketing… Read More »
Critical multichannel, print, and other stats you need to know
Looking for some stats on multichannel marketing, the value of print, and mobile marketing to throw into presentations, pepper your client conversations, or include in your print marketing or e-newsletters? Here are some interesting data I’ve run across recently that you might find useful. Multichannel Omnichannel shoppers have a 30% higher lifetime value than those… Read More »
3 Ways to Use Pokémon GO to Get More Print
Looking to give your customers more reason to print? Try Pokémon Go. That might sound like a strange combination, but I just read an interesting article on SuccessfulMeetings.com that offered a number of suggestions for incorporating Pokémon Go into a successful meeting strategy. A number of those suggestions just happen to involve print. Not only… Read More »
A Peek at Kohl’s Multichannel Marketing Strategy
According to InfoTrends, marketers’ top two goals when it comes to their marketing communications are customer experience and customer loyalty (43% and 35% of marketers citing these as top marketing goals, respectively). Retailers are accomplishing this with smart, integrated, and personalized multichannel strategies that we can all learn from. One of these multichannel marketers is… Read More »
Does AR Need to Replace QR Code Use? Not Always
I have run across another great implementation of QR Codes, and while AR is advancing in leaps and bounds, I’m not sure there is a reason for it to replace QR Codes for every application. This is a good example of why. The QR Code was on a catalog, inviting shoppers to scan to shop.… Read More »
Do You Know What’s Happening in the C-Suite?
As printers increasingly transition into marketing services providers, it’s critical to understand what is happening in the C-Suite, or the senior executives within a company. Specifically for our industry, we are interested in the marketing and business development executives. To this end, IBM’s “Redefining Markets: Insights from the C-Suite Study,” provides a mother load. The… Read More »
Stasis in Direct Mail Formats . . . An Opportunity?
Mintel Comperemedia, which aggregates and analyzes direct mail data from around the industry, recently did an assessment of direct mail over a three-year period. It looked at estimated mail volume, use of digital response mechanisms, and spend across nine sectors. The report, titled “Trends in Direct Mail and Digital Integration,” has one overarching theme—stasis. Considering… Read More »