Tag: Business Management – Industry Trends

New Sprite Campaign Features Rap Lyrics on Products

This summer, Sprite is harnessing the power of music with its “Summer Sprite Cold Lyrics Series,” featuring contemporary rappers and their song lyrics on its 16-oz. cans and 20-oz. bottles. The campaign follows the successful “Obey Your Verse” campaigns that adorned the packaging for the past two summers.

The post New Sprite Campaign Features Rap Lyrics on Products appeared first on Package Printing.

The Shows on the Road

If Print 17 and SGIA Expo aren’t on your calendar, they should be. At New Direction Partners, we see events like these as opportunities to reconnect with clients and friends and to stay in touch with the pulse of the industry.
The post The Shows on the…

New Budweiser ‘Personalized’ Packaging Honors Its Local Breweries

This summer Budweiser’s bottles and cans will feature branding from the 11 states in which its breweries are located, including state names, mottos, nicknames and initials. In addition to the new packaging, the company will feature brewery open houses, local radio spots and even a festival in Los Angeles called “Budland.”

The post New Budweiser ‘Personalized’ Packaging Honors Its Local Breweries appeared first on Package Printing.

Paperboard Packaging Council Forms Digital Converting Community

The Paperboard Packaging Council (PPC) has announced the formation of a digital converting community of interest. Bringing together both folding carton manufacturers and industry technology suppliers, the community will help PPC members explore new dig…

Paperboard Packaging Council Forms Digital Converting Community

The Paperboard Packaging Council (PPC) has announced the formation of a digital converting community of interest. Bringing together both folding carton manufacturers and industry technology suppliers, the community will help PPC members explore new dig…

Diversification Leads to Market Expansion

Through the use of multiple print processes, package printers and converters are able to achieve market expansion and produce varying product types.
The post Diversification Leads to Market Expansion appeared first on Package Printing.

The Capital Equipment Purchasing Steps to Success

Keeping up with evolving brand and consumer demands along with rapidly advancing technology, means many package printers will be assessing the latest capital equipment. packagePRINTING recently hosted a webinar sponsored by BOBST outlining the steps yo…

pP Quick Take: What Good Are Corrugated Displays if No One Can See Them?

The printing technology for corrugated displays and packaging has advanced by leaps and bounds over the past few years. But according to an AdvertisingAge report, recent studies have shown that in many instances, these displays are not making their way…