Embellishments and special effects are a growing opportunity for packaging printers/converters. With the ability to produce embellishments on digital devices, these enhancements are becoming more affordable to brand owners and not just left to those wi…
Tag: Brand Management – Design
Shaking Up Craft Spirit Labels with Digital Print and Embellishment
As consumers continue to turn toward craft, boutique, and artisan-made products, new entrants into the spirits industry are continuing to emerge. Mi Campo tequila is one of these brands, showcasing how creative craft spirit labels can differentiate inn…
A Look Back at Our Favorite Packages of 2019
One of our biggest initiatives this year at Packaging Impressions was launching the Package of the Week (aka POW!) video series. To close out 2019, we took a look back at all of our episodes and came up with five of our personal favorites.
La Colombe Taps Into Packaging Trends with Shrink Sleeved Cans
In this week’s episode of POW! we’re highlighting La Colombe’s line of draft lattes in cans. La Colombe touts these beverages as “the world’s first genuine caffé latte in a can,” and has tapped into a variety of appealing packaging trends, including a …
How Allbirds Turns Shoe Buying Into an Unboxing Experience
In this episode of POW!, Sara reveals how Allbirds combines its sustainable ethos with its engaging brand personality, making for an excellent unboxing experience worthy of posting to social media.
Diamond Packaging Impresses with Impeccable Offset Printing
Today’s Package of the Week showcases how the right combination of offset printing, along with multiple tactile and visual packaging embellishments, can make for a stunning folding carton. Diamond Packaging’s carton for Anna Sui Fantasia Mermaid was so…
New Esko Software Boosts Approval Speeds for Packaging and Labels
New Esko Software called Share & Approve has been launched, enabling users of Automation Engine to upload, share, annotate and approve packaging and label jobs in 2D and hyper realistic 3D.
How Stacy’s Packaging Empowers Women Entrepreneurs
Stacy’s, the popular snack food brand best known for its pita chips, has unveiled a limited edition packaging line in support of its third-annual Rise Project initiative. The Rise Project supports female-founded food businesses, much like Stacy’s. Coin…
Harry’s Innovates E-Commerce Experience with Multiple Packaging Formats
As e-commerce continues to shake up the retail world, brands that have embraced online platforms have had to rethink the ways in which they package their products and extend the brand experience. For Harry’s, an e-commerce brand specializing in shaving…
Sneak Peak From the 33rd Annual Packaging Impressions Excellence Awards
The judging for the 33rd annual Packaging Impressions Excellence Awards is complete, with the winners set to be announced in our upcoming August issue. Check out some scenes from this year’s judging, and take a listen in to what the judges had to say a…