Tag: Brand Management – Design

Sneak Peak From the 33rd Annual Packaging Impressions Excellence Awards

The judging for the 33rd annual Packaging Impressions Excellence Awards is complete, with the winners set to be announced in our upcoming August issue. Check out some scenes from this year’s judging, and take a listen in to what the judges had to say a…

Augmented Reality Reveals the Mystery of ‘The Phantom’

The rise of augmented reality has provided brands with an opportunity to interact with consumers by combining the digital and physical worlds into a truly memorable experience. Phantom Wine is one example of a brand embracing augmented reality, integra…

AICC Announces Opportunities for Packaging Designers

The AICC 2019 Annual Meeting will feature two opportunities specifically for packaging designers. A one-day training program called “Practical Innovation in Package Design” will include expert insight into the latest packaging design trends and challen…

How Clever Packaging Design Gets Sunscreen in Hard-to-Reach Places

The importance of wearing sunscreen on a hot summer day is well documented, but it’s not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide …

EskoWorld Showcases Connections Among Packaging Heroes

More than 550 attendees visited Nashville, Tenn., for the 28th annual EskoWorld. The event’s theme of “Packaging Connected” was evident throughout the three-day affair, which highlighted how Esko tools are utilized throughout the entire packaging suppl…

Packaging Impressions Launches Debut Issue with Offset Printed Cover Tip Featuring Digital Embellishments

To celebrate our rebranding as Packaging Impressions, the first issue under our new name will feature a cover tip that celebrates our past and looks ahead to the future. Read on to find out how the piece was produced utilizing Komori offset printing an…

How The Dreaming Tree Takes a Creative Approach to Sustainability

As consumers continue to have sustainability as a top-of-mind priority for the products they buy, brands have had to consider their approach to packaging. The Dreaming Tree Wines is an example of a brand that has made environmentally-friendly packaging…