The judging for the 33rd annual Packaging Impressions Excellence Awards is complete, with the winners set to be announced in our upcoming August issue. Check out some scenes from this year’s judging, and take a listen in to what the judges had to say a…
Tag: Brand Management – Design
Augmented Reality Reveals the Mystery of ‘The Phantom’
The rise of augmented reality has provided brands with an opportunity to interact with consumers by combining the digital and physical worlds into a truly memorable experience. Phantom Wine is one example of a brand embracing augmented reality, integra…
AICC Announces Opportunities for Packaging Designers
The AICC 2019 Annual Meeting will feature two opportunities specifically for packaging designers. A one-day training program called “Practical Innovation in Package Design” will include expert insight into the latest packaging design trends and challen…
How Clever Packaging Design Gets Sunscreen in Hard-to-Reach Places
The importance of wearing sunscreen on a hot summer day is well documented, but it’s not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide …
EskoWorld Showcases Connections Among Packaging Heroes
More than 550 attendees visited Nashville, Tenn., for the 28th annual EskoWorld. The event’s theme of “Packaging Connected” was evident throughout the three-day affair, which highlighted how Esko tools are utilized throughout the entire packaging suppl…
The Packaging Needs of the Emerging Cannabis Industry
As the cannabis industry continues its unprecedented growth, brands are in need of package printing partners that can balance unique regulations and innovative design.
Limited Edition Budweiser Celebrates the ‘Determination of the American Spirit’
Independence Day is this week and to celebrate, this week’s episode of POW! features packaging that embodies the American spirit: Budweiser’s limited-edition release of the new Discovery Reserve American Red Lager.
Packaging Impressions Launches Debut Issue with Offset Printed Cover Tip Featuring Digital Embellishments
To celebrate our rebranding as Packaging Impressions, the first issue under our new name will feature a cover tip that celebrates our past and looks ahead to the future. Read on to find out how the piece was produced utilizing Komori offset printing an…
How The Dreaming Tree Takes a Creative Approach to Sustainability
As consumers continue to have sustainability as a top-of-mind priority for the products they buy, brands have had to consider their approach to packaging. The Dreaming Tree Wines is an example of a brand that has made environmentally-friendly packaging…
L’Oreal’s Interactive Display and Packaging Draws Consumers In
This week’s episode of POW! demonstrates how an in-store display and packaging can work together to attract consumers and lead them toward a purchase.