Though digital printing is still in its infancy in flexible packaging, this digitally printed pouch for Three Farmers roasted chickpeas provides a great example of how digital technology can enhance the consumer’s experience with the brand. Produced by…
Tag: Brand Management – Design
Fresnel Lens Highlights Showstopping Gillette Razor Packaging
Taking embellishments to the extreme, Gillette’s Venus Swirl razor is a showstopper in the personal care aisle. Produced by Control Group of Norwood, N.J., the package features an array of metallics and a custom blend of glitter. But the true highlight…
FPA Announces 2019 Flexible Packaging Achievement Award Winners
The Flexible Packaging Association announced the winners of its 63rd Annual Flexible Packaging Achievement Awards Competition. This year, 54 packages were submitted in the competition and 14 packages were honored with 26 Achievement Awards in various c…
Enchanting Folding Carton Designs Enhance Pukka’s Tea Packaging
On this week’s episode of POW! Sara recounts a recent grocery shopping experience where a radiant display of packaging stopped her in her tracks. Pukka’s line of organic teas utilize vibrant colors and illustrated graphics that communicate themes of na…
Packaging for the Boutique Brand
Consumers are increasingly seeking out products from craft, boutique and artisanal brands, whose packaging needs tend to differ from their larger CPG counterparts.
Eye-catching Illustrations Highlight Chobani Shrink Sleeves
Chobani is well-known as a brand that helped make Greek yogurt mainstream across America. However, it’s also known for its innovative packaging. This week’s episode of POW! highlights Chobani’s non-dairy product line, which utilizes eye-catching illust…
Packaging’s Next Evolution
The way consumers interact with products and packaging is constantly changing, and packaging must evolve to keep up.
BOBST to Reveal Label and Packaging Innovations at Open House
BOBST with its REVO Partners and Mouvent will host an Open House during the first week of April in Florence, Italy. The Open House will serve as the launch for multiple label and packaging solutions.
Introducing POW!, A New Video Series Highlighting Outstanding Packaging
Welcome to POW!, a new video series from packagePRINTING, which will highlight outstanding examples of labels and packaging. POW!, which stands for “Package of the Week,” is hosted by packagePRINTING Strategy and Business and Development Manager Sara D…
CASE STUDY: How Home Brewing Co. Honed Creative Marketing with Digital Printing
With a need for short runs of beer labels for its small batches of craft beer, San Diego-based Home Brewing Co. decided to reassess how it sourced its labels. Check out this case study from BRAND United, which details how transitioning from offset to d…