With a need for short runs of beer labels for its small batches of craft beer, San Diego-based Home Brewing Co. decided to reassess how it sourced its labels. Check out this case study from BRAND United, which details how transitioning from offset to d…
Tag: Brand Management – Design
Bay Cities Unveils Augmented Reality Packaging for the Holidays
Bay Cities, a Pico Rivera, Calif.-based packaging and display manufacturer, has unveiled its annual Christmas gift for its customers and vendors. This year’s gift features a detailed ice chest with an interactive augmented reality game.
Packaging Excellence Center: Hub Folding Box’s Multi-Sensory Folding Carton
Welcome to the latest edition of the Packaging Excellence Center, where we highlight labels and packaging that deserve some special recognition. This episode features a folding carton from Hub Folding Box that entices multiple senses, making it stand o…
Understanding Brands’ Digital Packaging Needs
During the Digital Packaging Summit, representatives from three small-sized brands discussed strategies package printers can take to pitch digital printing to meet these brands’ specific needs. Check out audio from the event to hear what they had to say.
How Innovative Packaging Boosts Consumer Engagement
With approximately eight seconds to attract a consumer’s attention, innovative packaging is more important to brands than ever before. During the Digital Packaging Summit, design strategist and brand visionary Vicki Strull discussed how digital printin…
Digital Packaging Summit: “Thousands of Small Brands” Equal “Thousands of Customers”
Representatives from small brands took the stage at the fourth annual Digital Packaging Summit to discuss their packaging needs and the impact digital printing has on their businesses.
Mondi Unveils Multiple Packaging Innovations at Pack Expo
During Pack Expo, which was held from October 14-17 in Chicago, Mondi highlighted multiple new packaging innovations. These included custom packaging capabilities that help food and pet food manufacturers to differentiate their products on retail shelv…
Glenroy Chosen as Exclusive Converter of Premade STANDCAP Pouch
Glenroy Inc., a flexible packaging printer and converter in Menomonee Falls, Wis., has been selected as the exclusive pouch converter of the new premade STANDCAP Pouch. The STANDCAP Pouch is designed for controlled dispensing, allowing the consumer to …
Excellence Awards Highlight: Control Group Amazes with Fresnel Lens
When looking at the packaging Control Group produced for Gillette’s Venus Swirl razor, the image of the razor’s “Flexi Ball” appears to jump out from the substrate as a three-dimensional object. However, it was the use of a Fresnel lens that created th…
Package of Month: Whirlybird Pouch Provides Snacking on the Go
Welcome to packagePRINTING’s new video series, “Package of the Month,” where we highlight packaging samples that we feel deserve some special recognition. This episode features a flexible pouch for Whirlybird Granola, which is a great example of how fl…