Tag: Brand Management – Design

Targeting Millennials & Gen Z with Packaging

These generations have different characteristics than those that came before them, and with that varying packaging and product preferences.
The post Targeting Millennials & Gen Z with Packaging appeared first on Package Printing.

What Do Social Media Influencers Look for in Packaging?

As more people turn to social media to gather information, “social media influencers” will play an important role in steering buying decisions. A panel of fashion and beauty bloggers and brand ambassadors discussed their personal packaging preferences….

6 Award-Winning Wine Labels with Strong Shelf Presence

While it’s important for any label or package to be attractive to consumers, wine labels in particular have an extremely important job. Since consumers don’t often know which brand they’ll choose when shopping for wine, an eye-catching label can be the…

Flexible Packaging Evolves to Meet Brand and Consumer Needs

Consumer lifestyles are changing the ways they interact with products and packaging, leading to a slew of innovations in flexible packaging.
The post Flexible Packaging Evolves to Meet Brand and Consumer Needs appeared first on Package Printing.

FPA Announces 2018 Flexible Packaging Achievement Award Winners

The Flexible Packaging Association (FPA) has announced the winners of its 62nd Annual Flexible Packaging Achievement Awards Competition. The winning entries were revealed on March 13, during an awards ceremony at the Flexible Packaging Association’s An…

Chile Targets Packaging in Battle Against Obesity Epidemic

In Chile, packaging considerations have become a heavy means for the country to curtail a crisis that has led the health ministry to categorize three quarters of adults and more than half of 6-year-old children overweight or obese.
The post Chile Targe…

Digital Printing: Breaking Through to Brands

As digital printing continues its evolution, package printers can help brands successfully implement the technology in a variety of ways.
The post Digital Printing: Breaking Through to Brands appeared first on Package Printing.

[VIDEO] How Packaging Can Draw Millennials to the Center of the Store

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel’s “rEnagivate” trend expl…

[VIDEO] How Packaging Can Draw Millennials to the Center of the Store

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel’s “rEnagivate” trend expl…