Tag: Brand Management – Design

Monster Takes Embellishment to the Extreme with Tactile Cans

Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer’s hand when it’s plucked from the shelf. In this episode of POW! we’re highlighting cans of Mo…

OLLY Vitamins Creates Brand Billboard With its Creative Structure

Standing out in the crowded pharmaceutical and nutraceutical market segments can be challenging. But for OLLY, a producer of vitamins and other supplements, creative thinking in the structural design of its packaging provides for an increased brand bil…

How Truman’s Unboxes Sustainable E-Commerce Packaging

Since yesterday was Earth Day, this week’s episode of POW! features an innovative brand that goes above and beyond in implementing environmentally-friendly packaging. Truman’s, an online provider of household cleaning supplies, stands out in its market…

How Xyzal’s Creative Carton Meets Consumer Needs

Spring is in the air, but along with the sunshine and warmer weather comes the inevitable seasonal allergies. This week’s episode of POW! features a package from Xyzal, a producer of OTC pharmaceutical products, which is sure to stand out to consumers …

Callaway Golf Ball Box Brings Luxury to the Links

Golf season is in full swing! With 2019’s first major tournament teeing off this week, today’s episode of POW! features an eye-catching example of golf ball packaging from Callaway.

Budweiser Packaging Honors ‘Impact’ of Jackie Robinson

Baseball season is officially in full swing, with several parks across the country celebrating their Opening Days last week. With 2019 marking the 100th anniversary of Jackie Robinson’s birth, Budweiser has unveiled a campaign celebrating Robinson’s le…

Fantastic Flexo Printing and Embellishments Highlight Freakshow Wine Label

When browsing the aisles for a bottle of wine, consumers will often have a specific style in mind and a price point they want to adhere to, but are not necessarily driven by the specific brand. That’s why an eye-catching label is so important. This wee…

Popcornopolis Box Pops With Digital Printing

Whether you’re at the movie theater, around a campfire or lounging on the couch, popcorn is often the perfect munchable to accompany the experience. Popcornopolis, a producer of a variety of gourmet popcorn, has been a leader in the ready-to-eat popcor…