Tag: Brand Management – Design

FPA Announces 2018 Flexible Packaging Achievement Award Winners

The Flexible Packaging Association (FPA) has announced the winners of its 62nd Annual Flexible Packaging Achievement Awards Competition. The winning entries were revealed on March 13, during an awards ceremony at the Flexible Packaging Association’s An…

[VIDEO] Diamond Packaging’s Capabilities Shine with Year-Round Calendar

Diamond Packaging, based in Rochester, N.Y., has an annual tradition of designing and producing embellished calendars to send to customers, prospects, suppliers, industry professionals and media contacts. The staying power of a high-quality, year-long …

Chile Targets Packaging in Battle Against Obesity Epidemic

In Chile, packaging considerations have become a heavy means for the country to curtail a crisis that has led the health ministry to categorize three quarters of adults and more than half of 6-year-old children overweight or obese.
The post Chile Targe…

Digital Printing: Breaking Through to Brands

As digital printing continues its evolution, package printers can help brands successfully implement the technology in a variety of ways.
The post Digital Printing: Breaking Through to Brands appeared first on Package Printing.

[VIDEO] How Packaging Can Draw Millennials to the Center of the Store

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel’s “rEnagivate” trend expl…

[VIDEO] How Packaging Can Draw Millennials to the Center of the Store

With Millennial consumers often focusing their shopping on the fresh food aisles along the periphery of the grocery store, packaged food brands are seeking ways to entice these consumers into center-of-the-store aisles. Mintel’s “rEnagivate” trend expl…

[VIDEO] Millennial-Driven Diet Coke Redesign Misses the Mark

When Diet Coke announced a new look and new flavors geared toward a younger generation of consumers, it was met with some mixed reactions. Melissa Ward of Target Marketing joined Cory Francer and Ashley Roberts of packagePRINTING to discuss the Millenn…

[VIDEO] Why “Essentialism” is a Packaging Design Trend to Keep an Eye On

We’ve seen the clean label design principle appear on lists of packaging trends in the past, but according to market intelligence agency Mintel, the concept of “essentialism” is a core aspect of a new trend for 2018 — Clean Label 2.0.
The post [VIDEO] …

[VIDEO] Packaging Design for the Digital World

Online shopping is continuing its rapid growth, leading brands to reconsider the way they’re packaging their products. In this video, David Luttenberger of Mintel discusses the importance of brands developing packaging designed to engage the consumer t…

Can Alcohol Packaging Design Regulation Stifle Creativity?

A Welsh brewery was asked to change the design of its packaging because the U.K. alcohol self-regulating body, the Portman Group, decided that it appealed to children and teens under the age of 18. Ensuring that alcohol doesn’t end up in the hands of c…