With consumers being urged to limit their trips to stores, online shopping has provided a welcome and potentially safer alternative. In today’s episode of POW! we’re highlighting how Thrive Market is shipping a variety of wines direct to consumers, com…
Tag: Brand Management – Design
Gold Foil and Intricate Design Highlight Impressive Puzzle Box
While many of us have become largely confined to our homes due to the outbreak of COVID-19, it has been important to find creative ways to occupy our time indoors with puzzles, games, and more. In today’s episode of POW! we’re featuring a puzzle box co…
Oh Snap! Shakes up Pickle Packaging with Pouches
For as long as there have been pickles, there have been pickle jars — a perfectly fine packaging format for at-home snacking. But through the use of stand-up pouches with fun designs, Oh Snap! Pickling Company has shaken up pickle packaging, turning th…
Ocean Spray’s Juice and Coffee Combo Takes Advantage of Shrink Sleeve Benefits
When a recognizable brand launches a new product, one of the most important questions it must answer is ‘what will the packaging look like?’ In the case of Brew, a new product from Ocean Spray that combines juice and coffee, that question was answered …
FPA Reveals Flexible Packaging Achievement Award Winners
The Flexible Packaging Association has revealed the winners of its annual Flexible Packaging Achievement Awards, announcing the winning entries during a banquet at its annual meeting, currently being held in Bonita Springs, Fla. Awards were presented i…
Monvera Glass Décor’s Direct Print Brings a Pop of Color to the Spirits Segment
As more craft and boutique brands enter the wine and spirits segment, on-shelf differentiation has never been more important. One way for these brands to stand out is by printing directly onto the glass bottles their product is stored in. Richmond, Cal…
BOBST Hosts Packaging Masterclass for Brand Owner Education
With the success of its Masterclass last November, which hosted more than 100 brand owners, BOBST has announced it will host another Masterclass on Oct. 28, 2020. The event will provide brand owners with a variety of educational opportunities surroundi…
Impressive Folding and On-Trend Design Highlights Heady Cannabis Carton
While its legal status may be controversial, it’s hard to deny the rapid growth of the cannabis and CBD product segments. In today’s episode of POW!, we take a look at a folding carton for cannabis brand Heady, which features some very impressive print…
Oreo’s “Game of Thrones” Redesign Connects Packaging with Pop Culture
When an iconic brand deviates from its instantly recognizable packaging design and logo, it’s sure to generate buzz among consumers. For Oreo, connecting with fans of TV’s “Game of Thrones” at the height of its popularity via a limited edition package …
Building a Luxury Brand
Tactile enhancements, eye-catching embellishments, and natural finishes are just some of the ways brands are bringing luxury to their packaging.