In this week’s episode of POW! we’re highlighting La Colombe’s line of draft lattes in cans. La Colombe touts these beverages as “the world’s first genuine caffé latte in a can,” and has tapped into a variety of appealing packaging trends, including a …
Tag: Brand Management – Design
How Allbirds Turns Shoe Buying Into an Unboxing Experience
In this episode of POW!, Sara reveals how Allbirds combines its sustainable ethos with its engaging brand personality, making for an excellent unboxing experience worthy of posting to social media.
Diamond Packaging Impresses with Impeccable Offset Printing
Today’s Package of the Week showcases how the right combination of offset printing, along with multiple tactile and visual packaging embellishments, can make for a stunning folding carton. Diamond Packaging’s carton for Anna Sui Fantasia Mermaid was so…
New Esko Software Boosts Approval Speeds for Packaging and Labels
New Esko Software called Share & Approve has been launched, enabling users of Automation Engine to upload, share, annotate and approve packaging and label jobs in 2D and hyper realistic 3D.
How Stacy’s Packaging Empowers Women Entrepreneurs
Stacy’s, the popular snack food brand best known for its pita chips, has unveiled a limited edition packaging line in support of its third-annual Rise Project initiative. The Rise Project supports female-founded food businesses, much like Stacy’s. Coin…
Harry’s Innovates E-Commerce Experience with Multiple Packaging Formats
As e-commerce continues to shake up the retail world, brands that have embraced online platforms have had to rethink the ways in which they package their products and extend the brand experience. For Harry’s, an e-commerce brand specializing in shaving…
Sneak Peak From the 33rd Annual Packaging Impressions Excellence Awards
The judging for the 33rd annual Packaging Impressions Excellence Awards is complete, with the winners set to be announced in our upcoming August issue. Check out some scenes from this year’s judging, and take a listen in to what the judges had to say a…
Augmented Reality Reveals the Mystery of ‘The Phantom’
The rise of augmented reality has provided brands with an opportunity to interact with consumers by combining the digital and physical worlds into a truly memorable experience. Phantom Wine is one example of a brand embracing augmented reality, integra…
AICC Announces Opportunities for Packaging Designers
The AICC 2019 Annual Meeting will feature two opportunities specifically for packaging designers. A one-day training program called “Practical Innovation in Package Design” will include expert insight into the latest packaging design trends and challen…
How Clever Packaging Design Gets Sunscreen in Hard-to-Reach Places
The importance of wearing sunscreen on a hot summer day is well documented, but it’s not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide …