Tag: Brand Management – Design

Bay Cities Unveils Augmented Reality Packaging for the Holidays

Bay Cities, a Pico Rivera, Calif.-based packaging and display manufacturer, has unveiled its annual Christmas gift for its customers and vendors. This year’s gift features a detailed ice chest with an interactive augmented reality game.

Understanding Brands’ Digital Packaging Needs

During the Digital Packaging Summit, representatives from three small-sized brands discussed strategies package printers can take to pitch digital printing to meet these brands’ specific needs. Check out audio from the event to hear what they had to say.

How Innovative Packaging Boosts Consumer Engagement

With approximately eight seconds to attract a consumer’s attention, innovative packaging is more important to brands than ever before. During the Digital Packaging Summit, design strategist and brand visionary Vicki Strull discussed how digital printin…

Mondi Unveils Multiple Packaging Innovations at Pack Expo

During Pack Expo, which was held from October 14-17 in Chicago, Mondi highlighted multiple new packaging innovations. These included custom packaging capabilities that help food and pet food manufacturers to differentiate their products on retail shelv…

Glenroy Chosen as Exclusive Converter of Premade STANDCAP Pouch

Glenroy Inc., a flexible packaging printer and converter in Menomonee Falls, Wis., has been selected as the exclusive pouch converter of the new premade STANDCAP Pouch. The STANDCAP Pouch is designed for controlled dispensing, allowing the consumer to …

Excellence Awards Highlight: Control Group Amazes with Fresnel Lens

When looking at the packaging Control Group produced for Gillette’s Venus Swirl razor, the image of the razor’s “Flexi Ball” appears to jump out from the substrate as a three-dimensional object. However, it was the use of a Fresnel lens that created th…

Package of Month: Whirlybird Pouch Provides Snacking on the Go

Welcome to packagePRINTING’s new video series, “Package of the Month,” where we highlight packaging samples that we feel deserve some special recognition. This episode features a flexible pouch for Whirlybird Granola, which is a great example of how fl…