Tag: Brand Management – Design

Digitally Printed Pouch Pinpoints Where Your Ingredients Were Grown

Though digital printing is still in its infancy in flexible packaging, this digitally printed pouch for Three Farmers roasted chickpeas provides a great example of how digital technology can enhance the consumer’s experience with the brand. Produced by…

Fresnel Lens Highlights Showstopping Gillette Razor Packaging

Taking embellishments to the extreme, Gillette’s Venus Swirl razor is a showstopper in the personal care aisle. Produced by Control Group of Norwood, N.J., the package features an array of metallics and a custom blend of glitter. But the true highlight…

FPA Announces 2019 Flexible Packaging Achievement Award Winners

The Flexible Packaging Association announced the winners of its 63rd Annual Flexible Packaging Achievement Awards Competition. This year, 54 packages were submitted in the competition and 14 packages were honored with 26 Achievement Awards in various c…

Enchanting Folding Carton Designs Enhance Pukka’s Tea Packaging

On this week’s episode of POW! Sara recounts a recent grocery shopping experience where a radiant display of packaging stopped her in her tracks. Pukka’s line of organic teas utilize vibrant colors and illustrated graphics that communicate themes of na…

Packaging for the Boutique Brand

Consumers are increasingly seeking out products from craft, boutique and artisanal brands, whose packaging needs tend to differ from their larger CPG counterparts.

Eye-catching Illustrations Highlight Chobani Shrink Sleeves

Chobani is well-known as a brand that helped make Greek yogurt mainstream across America. However, it’s also known for its innovative packaging. This week’s episode of POW! highlights Chobani’s non-dairy product line, which utilizes eye-catching illust…

Packaging’s Next Evolution

The way consumers interact with products and packaging is constantly changing, and packaging must evolve to keep up.

Introducing POW!, A New Video Series Highlighting Outstanding Packaging

Welcome to POW!, a new video series from packagePRINTING, which will highlight outstanding examples of labels and packaging. POW!, which stands for “Package of the Week,” is hosted by packagePRINTING Strategy and Business and Development Manager Sara D…