Tag: Brand Management – Design

Gold Foil and Intricate Design Highlight Impressive Puzzle Box

While many of us have become largely confined to our homes due to the outbreak of COVID-19, it has been important to find creative ways to occupy our time indoors with puzzles, games, and more. In today’s episode of POW! we’re featuring a puzzle box co…

Oh Snap! Shakes up Pickle Packaging with Pouches

For as long as there have been pickles, there have been pickle jars — a perfectly fine packaging format for at-home snacking. But through the use of stand-up pouches with fun designs, Oh Snap! Pickling Company has shaken up pickle packaging, turning th…

FPA Reveals Flexible Packaging Achievement Award Winners

The Flexible Packaging Association has revealed the winners of its annual Flexible Packaging Achievement Awards, announcing the winning entries during a banquet at its annual meeting, currently being held in Bonita Springs, Fla. Awards were presented i…

BOBST Hosts Packaging Masterclass for Brand Owner Education

With the success of its Masterclass last November, which hosted more than 100 brand owners, BOBST has announced it will host another Masterclass on Oct. 28, 2020. The event will provide brand owners with a variety of educational opportunities surroundi…

Impressive Folding and On-Trend Design Highlights Heady Cannabis Carton

While its legal status may be controversial, it’s hard to deny the rapid growth of the cannabis and CBD product segments. In today’s episode of POW!, we take a look at a folding carton for cannabis brand Heady, which features some very impressive print…

Oreo’s “Game of Thrones” Redesign Connects Packaging with Pop Culture

When an iconic brand deviates from its instantly recognizable packaging design and logo, it’s sure to generate buzz among consumers. For Oreo, connecting with fans of TV’s “Game of Thrones” at the height of its popularity via a limited edition package …

Building a Luxury Brand

Tactile enhancements, eye-catching embellishments, and natural finishes are just some of the ways brands are bringing luxury to their packaging.