Tag: Brand Management – Design

How Innovative Packaging Boosts Consumer Engagement

With approximately eight seconds to attract a consumer’s attention, innovative packaging is more important to brands than ever before. During the Digital Packaging Summit, design strategist and brand visionary Vicki Strull discussed how digital printin…

Mondi Unveils Multiple Packaging Innovations at Pack Expo

During Pack Expo, which was held from October 14-17 in Chicago, Mondi highlighted multiple new packaging innovations. These included custom packaging capabilities that help food and pet food manufacturers to differentiate their products on retail shelv…

Glenroy Chosen as Exclusive Converter of Premade STANDCAP Pouch

Glenroy Inc., a flexible packaging printer and converter in Menomonee Falls, Wis., has been selected as the exclusive pouch converter of the new premade STANDCAP Pouch. The STANDCAP Pouch is designed for controlled dispensing, allowing the consumer to …

Excellence Awards Highlight: Control Group Amazes with Fresnel Lens

When looking at the packaging Control Group produced for Gillette’s Venus Swirl razor, the image of the razor’s “Flexi Ball” appears to jump out from the substrate as a three-dimensional object. However, it was the use of a Fresnel lens that created th…

Package of Month: Whirlybird Pouch Provides Snacking on the Go

Welcome to packagePRINTING’s new video series, “Package of the Month,” where we highlight packaging samples that we feel deserve some special recognition. This episode features a flexible pouch for Whirlybird Granola, which is a great example of how fl…

Q&A: How Acquisition of BLUE Software Helps Esko’s Connection Throughout the Packaging Supply Chain

Heidi Larsen, VP, brand integration leader, for Esko, spoke with packagePRINTING about Esko’s recent acquisition of BLUE Software, and how the acquisition will help improve the packaging management process throughout the supply chain.
The post Q&A:…

Targeting Millennials & Gen Z with Packaging

These generations have different characteristics than those that came before them, and with that varying packaging and product preferences.
The post Targeting Millennials & Gen Z with Packaging appeared first on Package Printing.

What Do Social Media Influencers Look for in Packaging?

As more people turn to social media to gather information, “social media influencers” will play an important role in steering buying decisions. A panel of fashion and beauty bloggers and brand ambassadors discussed their personal packaging preferences….

6 Award-Winning Wine Labels with Strong Shelf Presence

While it’s important for any label or package to be attractive to consumers, wine labels in particular have an extremely important job. Since consumers don’t often know which brand they’ll choose when shopping for wine, an eye-catching label can be the…