Tag: Brand Management – Design

How Local Distilleries are Getting Creative with Hand Sanitizer Packaging

When the COVID-19 pandemic first hit the United States, hand sanitizer immediately became a difficult product to find. Local distilleries however, have been making their own and packaging it in creative ways. We visited a couple locations in Philadelph…

How Digital Printing Helps Ka-Pop! Shine in the Snack Food Aisle

In the snack food aisle, major brands have long been a dominant presence, but Ka-Pop! has emerged as a worthy newcomer as a healthy snacking option with an intriguing backstory and packaging featuring impressive digital printing.

How a Premium Paint Utilizes a Premium Label

When a consumer is choosing a paint to apply to the inside or outside of their home, they know they are most likely making a long-term decision. So, when quality is of the utmost importance, a premium label can go a long way in engaging the consumer. B…

How Archer Farms Takes Store Brand Packaging to New Heights

In today’s episode of POW!, we take a look at how store brands can compete with their big-name counterparts with innovative and creative packaging design. Archer Farms, which can be found at Target stores, has done an excellent job of this with its cof…

How Wet Ones Wipes Uses a Combination of Packaging to Get Retail Ready

Cleaning and disinfecting products have been in the spotlight recently as consumers seek to stock up on products that can help fend off germs and bacteria. In today’s episode of POW!, we take a look at how Wet Ones antibacterial wipes utilize multiple …

How AeroFlexx Shakes Up Flexible Packaging with an Automatic Seal

In today’s episode of POW! we take a look at the new AeroFlexx package, a flexible packaging innovation that serves as a rigid bottle replacement. The package offers less plastic and e-commerce durability, but stands out even more with its automatic se…

Gold Foil and Intricate Design Highlight Impressive Puzzle Box

While many of us have become largely confined to our homes due to the outbreak of COVID-19, it has been important to find creative ways to occupy our time indoors with puzzles, games, and more. In today’s episode of POW! we’re featuring a puzzle box co…