Tag: Brand Management – Design

[VIDEO] Packaging Design for the Digital World

Online shopping is continuing its rapid growth, leading brands to reconsider the way they’re packaging their products. In this video, David Luttenberger of Mintel discusses the importance of brands developing packaging designed to engage the consumer t…

Can Alcohol Packaging Design Regulation Stifle Creativity?

A Welsh brewery was asked to change the design of its packaging because the U.K. alcohol self-regulating body, the Portman Group, decided that it appealed to children and teens under the age of 18. Ensuring that alcohol doesn’t end up in the hands of c…

Packaging Trends for 2018: Bold Colors and Finishing Effects

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. Packaging trends for 2018 will increasingly go beyond color to include embellishment options such as foils, special v…

Pantone Reveals the 2018 Color of the Year

Pantone, a wholly-owned subsidiary of X-Rite, has revealed its Color of the Year for 2018. The color is being referred to as “dramatically provocative and thoughtful,” and is one that “communicates originality, ingenuity, and visionary thinking that po…

Pantone Reveals the 2018 Color of the Year

Pantone, a wholly-owned subsidiary of X-Rite, has revealed its Color of the Year for 2018. The color is being referred to as “dramatically provocative and thoughtful,” and is one that “communicates originality, ingenuity, and visionary thinking that po…

How Product Packaging Can Solve Consumer Needs

When a product’s packaging goes beyond its basic function of making the product easy to transport and enhances the consumer’s experience with the product in some way, it creates an even more positive user experience, which can enhance loyalty and repurchase frequency.

The post How Product Packaging Can Solve Consumer Needs appeared first on Package Printing.

Bertelsmann’s 44-Sided Polygon Highlights Structural Design Services

In this video, we highlight a marketing piece from New York City-based Bertelsmann Printing Group. The 44-sided polygon (technically a tetracontakaitetragon) was used to highlight its structural design services for packaging customers.

The post Bertelsmann’s 44-Sided Polygon Highlights Structural Design Services appeared first on Package Printing.

Sound Bite: Brand Owners Discuss Digital’s Impact

There are plenty of opportunities throughout the year for converters and suppliers to share information about the latest in digital printing. But the recent Digital Packaging Summit also brought a group of brand owners into the mix. Here is a what a few of them had to say about their experiences with digital printing.

The post Sound Bite: Brand Owners Discuss Digital’s Impact appeared first on Package Printing.