Publishers: Multi-channel Means “Print First”

A study conducted by WoodWing Software, a multi-channel publishing system developer, found that when publishers think multichannel, they think print first.

In the study, WoodWing surveyed a total of 125 participants, mainly from the Americas (38%), Europe (54%), and the Asia-Pacific region (8%), asking about their publishing strategies and the use of social media.

The majority of respondents (59.2%) favor a multimedia approach. No surprise there. Specifically, they favor a combination of print, web, mobile, tablet and social media.

More surprising, however, is that, in today’s age of social media and email marketing, the plurality (21.6%) favor a “print first” strategy. Only 5.6% favor a web first approach, 4.8% favor a mobile first approach, and a mere 1.6% favor social media first.

Look at that — print wins again.

The study was conducted from mid-December 2013 to mid-January 2014. It consisted of four multiple-choice questions. Respondents were mainly from newspaper, magazine and corporate publishers as well as advertising agencies and marketing departments.

This labelling news was spotted at The Digital Nirvana
Get the full story direct from source..

Post navigation