PRESS RELEASE – Mercian Labels wins major industry award

PRESS RELEASE

13 November 2013

Cannock, UK  

Mercian Labels wins major industry award

Winner of Label Category at the Digital Printer Awards 2013 – Wessex Mill labels from Mercian Labels.    The labels were designed to use standard label stock with clever designs and the full range of benefits including the excellent 1200dpi print quality of digital to provide maximum value to the client.

Winner of Label Category at the Digital Printer Awards 2013 – Wessex Mill labels from Mercian Labels.
The labels were cleverly designed on standard label stock to maximise the benefits of digital printing for the client including 1200dpi print quality.

Cannock based Mercian Labels has won the ‘Digital Label Printer of the Year 2013′ award in recognition of its achievements in the growing digital packaging marketplace.

The highly sought after Digital Printer Awards were presented by John Parrot MBE at a packed celebration ceremony at the Mariott hotel at Grosvenor Square, London.  Mercian’s winning entry was a suite of high quality shelf edge labels for the “Wessex Mill” range of premium flour products.

“Winning this award is fantastic news for us at Mercian Labels.” explained Dr Adrian Steele, Managing Director of Mercian Labels.  ”The client has been a customer of Mercian Labels for over a decade, buying a large and increasing range of designs of shelf edge labels for their premium flour products from us manufactured using conventional flexo’ printing. Their business involves milling speciality flours for craft bakers. ”

Adrian Steele (centre) collecting the Digital Printer Award 2013 for Mercian Labels from John Parrot MBE (left) and Filip Weymans of Xeikon (right)

Adrian Steele (centre) collecting the Digital Printer Award 2013 for Mercian Labels from John Parrot MBE (left) and Filip Weymans of Xeikon (right)

Steele added ” However, as their market has evolved, they wanted to experiment with more varieties of flour, with lots more SKU colour varieties and in different short run quantities whilst cutting down costs.  By moving from flexo printing to full digital they have been able to grow their business by expanding their product range significantly, cutting out all plate costs, improving quality and reducing lead times.  Their brand has also benefited from increasing the number of innovative colours used in their designs which has to increased shelf edge appeal and brought increased sales.”

 

“The Wessex Mill Range of labels proved to be an excellent choice as our 2013 entry into such a prestigious competition.  It is great to celebrate yet another one of our clients growing their brands using labels from Mercian” said Steele.  ” This accolade tops off another excellent year of business, with record growth in all areas of our group businesses forecast” he added.

 

The Digital Label Printer of the Year award 2013

The Digital Label Printer of the Year award 2013

 

 

END

Notes to Editors:

Contact: Lynne Hathaway at +44 1543 431095, lynne.hathaway@mercianlabels.com

Further information on www.mercianlabels.com

This labelling news was spotted at Custom Printed Labels from the UK's best digital self adhesive label printing companies
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