Another Great Stat for Promoting 1:1 Printing

Are you keeping a log of stats for promoting 1:1 printing over online alternatives? One of the categories of stats I keep seeing recently is how a high percentage of online targeting is completely mistargeted. Most recently, Blue Research noted that not only is online advertising mistargeted, but consumers are getting so irritated by irrelevant…

New Tech Takes Print Books Into New Directions

For the second year in a row, a critical mass of friends and colleagues reported that they received a Kindle or the like for Christmas. (My policy for the past couple of years has been to only give people print books as gifts.) Still, recent trends in ebook sales show a slowdown, which is actually…

Are We Making Cross-Media Accessible?

When we read about cross-media marketing, we are most likely to read about sprawling, comprehensive campaigns that involve multiple social media sites, TV, mobile, posters and billboards, integrated dashboards and real-time metrics from global brands. White papers abound from IT services and data management companies like SAS. It’s as if cross-media marketing has to be…