August and September Commercial Printing Shipments Take a Tumble

Maybe the government should have stayed in shutdown. The Commerce Department released the August and September printing shipments data on Monday. August’s data were not released on schedule because of the shutdown, and delayed until the normal September release this week. Perhaps they should have kept the data to themselves. August shipments were $6.532 billion,…

What Printers Should Talk about Online

It’s Marketing’s job to influence that 57 percent of the market opportunity before Sales contact, to position your company as a thought-leader and to make sure that customers don’t get locked into a requirements definition that locks you out of the sale. Since the majority of that process occurs on the web – or from colleague’s referrals based on what they have seen on the web, how you talk about your services online makes a big difference in potential sales success.

Lead Scoring: Don’t Set Yourself Up for Failure

We are hearing about lead scoring more and more these days. As print providers and their customers grow increasingly comfortable with personalization and multichannel marketing, those programs are becoming more sophisticated and automated. That is opening the door to lead scoring, lead nurturing, and trigger-based content delivery. As you begin to develop automated lead scoring…