The Game’s Afoot! Media Lessons from Sherlock Holmes

Like many, I’ve been hooked on the BBC’s Sherlock Holmes reboot Sherlock, which concluded its third series a couple of weeks ago and which, I am happy to hear, has been renewed for a fourth. The idea of setting Sherlock Holmes in the present day is not without precedent; after all, many literary, film, and…

Ad Agency Employment Surpasses Commercial Printing Employment

Today’s unemployment report was relatively benign, with, in the Bureau of Labor Statistics own words, “the unemployment rate was little changed at 6.6 percent.”  There were, however, major historical revisions to employment data for each industry. The major news in the data update is that employment in advertising agencies surpassed that of the printing industry…

Meet the Niagara

“Exhilarating and fast” is how VP of Marketing Francis McMahon describes the integration of Canon and Océ in his PRINT-13 interview with Mark Michelson of Printing Impressions magazine. In the interview, McMahon explains how the integration of the two companies allows them to do more for customers than ever before. Joint R&D, funding, training, programming,…

4 Marketing Channels You Must Invest In

No matter how large or small a business is, the following four marketing channels are must-haves for increasing brand awareness, growing product interest, and enhancing your online presence. Your Website: A corporate website should be your business’s first priority for establishing a strong marketing effort. Strong websites have the ability to promote all of your…