How Do You Sell Web-to-Print?

Whatever you call it — Web-to-print, branded customer portals, print commerce — Web-to-print is now operated by 40% of U.S.-based print shops [1] and 25% of European ones [2].  We’re used to thinking about the cost savings from these solutions from a printer standpoint, but there are big ones from the client’s standpoint, too. Here…

How Do You Sell Web-to-Print?

Whatever you call it — Web-to-print, branded customer portals, print commerce — Web-to-print is now operated by 40% of U.S.-based print shops [1] and 25% of European ones [2].  We’re used to thinking about the cost savings from these solutions from a printer standpoint, but there are big ones from the client’s standpoint, too. Here…