Tapping into the New Cross Media

It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently,…

Moving Our LinkedIn Home

As you probably know, Winco ID became part of ID Technology and we have been blending our marketing with that of our new parent company since then. Both companies had their own LinkedIn pages and we are moving over to the ID Technology page. If you were a reader of our Winco ID page, you’ll […]

What’s the State of Personalized URLs?

Once or twice a year, I update my educational reports and brandable white papers on a variety of topics related to digital printing and personalization. Recently, I updated the one on personalized URLs. What stood out to me? How mainstream they’ve become. Years back, I remember regularly writing blog posts and articles on how personalized…

2014 Converter Meeting Invitation

Dear TLMI Converter Member: One of the most used and published buzzwords in our industry today is ‘sustainability.’ The quest for sustainability is everywhere and permeates every level of the supply chain. While best sustainability practices should be a priority for any company, what about the old school fundamentals that literally ‘sustain’ our businesses every […]

The UDI Rule and Kits

Labeling a medical device to comply with the UDI rule is enough of a challenge. What if the device is part of a kit – how do you uniquely label a medical product made up of multiple items? The rule states that if a device is packaged within the immediate container of a combination product […]