Geico Botches Direct Mail Personalization

It’s become part of our national consciousness . . . “Mike, Mike, Mike! What day is it? HUMP D-A-A-A-A-Y!!!”  It’s the Geico camel and his ridiculous waddle through the office. “Hump D-A-A-A-A-Y!” has become one of those brand phrases that become incorporated into our daily speech. That’s why when this letter showed up in our…

PODi reviews PRISMAprepare

PODi recently independently reviewed the Canon Océ PRISMAprepare workflow suite and authored case studies and product briefings on these workflow solutions. The overview from PODi: “Canon’s Oce PRISMAprepare simplifies and streamlines document make-ready processes to efficiently compile, correct, personalize and program print applications. This includes various layout and tab programming, spine printing, color splitting and…

RAKO Witzhave expands portfolio with a Gallus ECS 340

By purchasing a Gallus ECS 340, RAKO ETIKETTEN GmbH & Co. KG in Witzhave, headquarters of the international RAKO GROUP, has made a profitable investment. The Gallus press – which is equipped with ten flexographic printing stations, one screen printing station and one cold foil unit for finishing – was successfully added to the company’s existing 26 presses last October.

3 Steps to Online Marketing Success

It’s no secret that the internet has taken off. So my question to you now is, how developed are your online marketing tactics? With almost 100 million people using the Internet in the United States alone, I hope your answer is very. Yes, I know there are so many options and offers floating around out…