Super-Cool Fold of the Week!

Brace yourselves for the most amazing feat of direct mail and digital print. This week’s selection was a spectacular find from HP’s DScoop Conference in Orlando. From Motioncutter in Germany and printed on an HP Indigo press, this pop-up self-mailer has an exciting secret – high-speed variable laser-cutting with personalization! Yes, imagine a different, highly-detailed…

Why Your Clients Should Be Offering Email Couponing

If you’re a printer, you want clients to spend more money on print. So why should you encourage them to offer email coupons? Because email coupons are trackable, and they tell your clients what their customers are buying. That tells your clients a lot about those customers they can use for higher value print personalization…

ID Technology Guide to GHS Labeling

In order to protect workers from the effects of hazardous products, the Occupational Safety & Health Administration (OSHA) has adopted the international Globally Harmonized System of Classification and Labeling of Chemicals (GHS) standard for the labeling of chemical products. The OSHA website contains a lot of good information on this standard and what is needed […]