Changes Coming to Nutrition Labels

The U.S. Food and Drug Administration has proposed two new rules that will result in changes to the Nutrition Facts label on food packages. These two rules (0910-AF22 and 0910-AF23,) require updating the nutrition information and changing the format and appearance of the label to help consumers make healthy dietary choices. The FDA suggests that new Food Science evidence […]

2014 Converter Meeting Featured Speaker

Cameron Herold Cameron Herold, the second featured speaker at the 2014 TLMI Converter Meeting, has built three $100-million dollar (+) companies. Career highlights include: Former Chief Operating Officer of the worlds-largest residential junk removal company, 1-800-GOT-JUNK?; growing revenues from $2 Million to $106 Million in just six years while nurturing award-winning workplace cultures. President of the […]

Stop the Personalization Snobbery!

A funny thing happened to me today. I received a postcard in the mail, and I was unbelievably impressed by the targeting. I couldn’t believe how timely and relevant this mailing was. We are in the process of moving across town, and part of the logistics of selling this home and moving into a new…

AR: Showered With Praise, or The Doors of Perception…

Last week, Margie Dana’s Print Tip discussed Augmented Reality (AR), and how Coastal Industries used AR in its Buyer’s Guide—essentially a shower door catalog. Augmented Reality, for those not in the know, is a technology that aims to, among other things, make print interactive, or bridge the gap between print and electronic media. An AR…