The Label Shoppe acquires Screen Truepress Jet L350UV inkjet label press shown at Labelexpo Americas 2014

Ryan Gaytan was already sold on the Screen Truepress Jet L350UV long before he saw the high-quality inkjet label press in action at Labelexpo Americas 2014. Gaytan, vice president of Gaytan Foods in City of Industry, Calif., knew the innovative narrow-web printing system would deliver. So much so that Gaytan Foods’ sister company, The Label Shoppe, will take delivery of the new machine with white ink soon after the label and package show’s close on September 11.
“We are excited to begin this new chapter in our business,” Gaytan said. “The entire Label Shoppe team – management, press operators, prepress and sales – unanimously supported the purchase. Management will gain margin and higher customer satisfaction rates. Press operators are excited to learn new technology. Prepress loves the idea of being able to print existing customer files with less retouching. The sales team is simply drooling over the opportunity to sell new print products.”

Gaytan Foods is a family-owned snack food manufacturer specializing in fried pork rinds, cheese puffs and related items. Gaytan Foods used to buy lots of labels from outside vendors, but the cost was high and the delivery slow. The Label Shoppe was founded in 1991 to get the work done in-house faster and at a lower cost.

Using four flexographic presses, The Label Shoppe prints custom pressure-sensitive labels for private label products and Gaytan Foods’ various branded snacks. Obviously, food is the top market for the shop’s labels, with beverages a close second. Orders for labels and tags also come in from manufacturers of cosmetics, electronic components and automotive parts.

“Because we follow the mantra of ‘continuous improvement,’ I am always looking for ways to reduce lead times, improve quality and increase margins,” Gaytan said. “I have been following the evolution of digital label printing technology since I became general manager of The Label Shoppe in 2001. Disappointed, I always arrived at the same conclusion: The right combination of capital investment, operating cost, print quality and throughput never materialized.”

That is, Gaytan added, until he viewed samples printed last spring on the Truepress Jet L350UV.

“Something was different compared to other competitive drop-on-demand inkjet print samples I had evaluated over the past several years,” he said. “Gradients were smooth, and solids were dense and free of pinholes and streaks. Most of the digitally printed samples were virtually indistinguishable from their analog counterparts.”

One of the key benefits of the Truepress Jet L350UV is its high running speed. At 164 feet per minute, it enables maximum productivity in the minimum amount of time. With a printing width of up to 12.6 inches and the ability to print on material from 3.9 inches to 13.7 inches wide, the Truepress Jet L350UV provides productivity of 173.2 square feet per minute.
“After a very thorough internal analysis, we determined that the Truepress Jet L350UV was a profitable fit for at least 57 percent of The Label Shoppe’s jobs,” Gaytan said. “More specifically, even if I didn’t pursue one extra dollar of incremental sales, I would capture enough additional margin on our existing jobs to justify the lease payment. The math was a no-brainer.”

Friday Fun — Would You ‘Just Print It”?

Every now and then, you get a piece of direct mail that makes you go, “Did they really do that?” Here is a piece my husband received in the mail yesterday. It’s an invitation to attend a seminar on infrared technology. But from the inappropriate use of silly, cartoon characters to promote a serious topic…

Feeling Like An Underdog? It Might Be A Good Thing!

It’s easy to understand why so many feel like underdogs in our industry. Challenges seem to exist wherever we look. We often feel like David getting ready to take on Goliath. Well, take heart because Malcolm Gladwell is providing us “underdogs” with reasons to think differently in his most recent book, David and Goliath – Underdogs,…

#KDY14 kicks off with IAA Kyoorius Digiyatra, 2014

Kyoorius Designyatra being held from 11th until 13th September, 2014 concluded the first day dedicated to digital – IAA Kyoorius Digiyatra, 2014. The second edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital, breaking conventions and defying boundaries to explore this year’s theme, ‘What If’.
As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, this day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.

Patrick Burgoyne, Editor of Creative Review, and this year’s moderator, kickstarted the day with his usual wit and energy. The full day of talks began with Gaston Legorburu Executive Director & Worldwide Chief Creative Officer, SapientNitro on storytelling and how companies need to create worlds instead of creating ads. Christian Etter, Founder of Etter Studio explored new avenues of being social online, with his collaborative game ‘Drei’ where players are encouraged to build basic structures, working together. He shared insights about how brands can use gamification to connect with audiences.

During the MIT Media Lab session, Dhairya Dand and Deepak Jagdish wowed audiences with their explorations in digital technology – asking people to re-think their perceptions of smart devices and new ways to interpret their own lives through data visualisation. Content strategist Elizabeth McGuane develops ways to structure a company’s story and make digital more human. A common thread throughout the day was storytelling and how brands need to find ways to create meaningful connections with their audiences online.

Another was the importance of collaboration in gathering multiple perspectives to create holistic digital experiences. Tim Malbon- Founding Partner of Made by Many, asked several relevant ‘What If” questions while at the same time giving an overview of the current state of digital and what to look forward to in the future.

Maria Eriksson of Hyper Island closed the day, highlighting the four fundamental pillars of digital – people, companies, learning and change. She emphasized the need to develop a culture in which change is accepted and celebrated.

The audience of 1500-odd professionals and students were exposed to a variety of perspectives – one of the themes that emerged was how storytelling is a powerful tool for companies to connect with their consumers, and speakers offered multiple approaches for brands to create interactive and emotional digital experiences. The two MIT Media Lab Designer/Researchers – Deepak Jagdish and Dhairya Dand, revealed their radical experiments with technology and data visualisation.

IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra and Kyoorius Design Awards to be hosted on 12th and 13th September, 2014.

Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “Now in its second year, IAA Kyoorius Digiyatra has been a great success once again. There were a lot of interesting insights and discussions throughout the day about how to humanize digital, and thinking beyond social media. We are looking forward to the next two days of Kyoorius Designyatra and pushing people to think beyond clichés and to give shape to new ideas.”
Since 2006, Kyoorius has galvanized the design community in India. A not for profit initiative by Transasia Fine Papers, Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. Alongside, the Kyoorius Magazine is now the most celebrated publications on design. Distributed to over 3000 corporates – the biennial Kyoorius Showcase Book is the only and most comprehensive directory – bringing together over 150 design studios from across the nation. After 15 years of distributing and marketing premium fine papers, Papers by Kyoorius is Transasia’s foray into launching definitive fine paper collections under the Kyoorius brand.