The Big Potential of Big Data: A Field Guide for CMOs

If you haven’t downloaded a copy of “The Big Potential of Big Data: A Field Guide for CMOs,” it’s worth your time. Put out by Rocket Fuel and Forbes, it’s a free 22-page report based on a survey of 211 senior marketers designed to gauge their perceptions about the success of their marketing initiatives, as…

Paul Teachout is our New Awards Competition Chair

Paul Teachout, Technical OEM Accounts Manager for Harper Corporation, has replaced Steve Lee, Vice President of Technology for RotoMetrics, as the Chairman of the TLMI Awards Competition. After 37 years in the narrow web industry, Steve Lee will retire from RotoMetrics in June of 2014. He is therefore stepping down from the Awards Competition chairmanship […]

Personalization Is More Than Data

When we think personalization, we think data. But as I’ve said on here many times before, data is just that — data. It’s how you use it to create relevance and engagement that makes it personal. This point was driven home this morning as I flipped through yesterday’s mail. I ran across an envelope that…

Printweek Awards night 2013

Hundreds of UK print industry people gathered in London on Monday for the annual PrintWeek Awards ceremony. After winning the Digital Label Printer of the Year 2013 just 3 weeks ago Mercian Labels were again selected as finalists, this time for the PrintWeek Label Printer of the Year award. Well we lost out on the […]