Preferences and Actions are Vastly Different; The ROI of Print

In recent weeks, I have written about factors that complicate the interpretation of what seem simple market data. Survivorship, the effects of changes in the numbers of printing plants, was one of them. A more common problem for all market research has been the differences of “preferences” and “actions.” This topic became of great interest…

Find us at Farm Shop & Deli 2014

Positive ID Labelling are proud to be demonstrating at the Farm Shop and Deli Show, on Stand J165. The show runs from Monday 24th to Wednesday 26th March. Danny, Pete and Sian are on stand and ready to answer questions about your labelling needs. We are demonstrating the 2 and 4 inch sandwich labelling systems […]

Scanbuy Making the Back End of QR Codes Easier

Ever since QR Codes have come on the scene, there have been complaints about the often poor experience scanners are receiving on the back end of the scan. Much has been made out of these poor experiences (although some codes lead to user experiences that are exceptional) as if such experiences, in themselves, will kill…