Are You Selling 1:1 Printing for Its Efficiency?

When we think about data-driven printing, we think about elevated response and conversion rates, we should not forget to promote its benefits for cost savings, as well. These savings can come in hard costs such as the ability to reduce postal costs through co-mingling and in soft costs such as labor reduction, reductions in calls…

The use of colour as a part of a brand’s identity just got harder

In the latest, and possibly final iteration in the long standing court battle between Cadbury’s and Nestle over the ability to protect a colour as part of a brand identity, last month the Court of Appeal overturned last year’s ruling in favour of Cadbury, this time siding with Nestle. This ruling has ‘raised the bar’ […]

Who’s Not Communicating with Whom?

We often talk about business rules for data-driven communications. Rules help to drive personalized, relevant communications, but even with the most sophisticated rules, data still requires human logic, reasoning, and insight. Real, live stakeholders in both the marketing and data sides of the business need to be actively involved throughout the process. Yesterday, we received…