Publishers: Multi-channel Means “Print First”

A study conducted by WoodWing Software, a multi-channel publishing system developer, found that when publishers think multichannel, they think print first. In the study, WoodWing surveyed a total of 125 participants, mainly from the Americas (38%), Europe (54%), and the Asia-Pacific region (8%), asking about their publishing strategies and the use of social media. The…

A Layup or a Half Court Shot? (sales with marketing)

Pushing your sales team out the door with no go-to-market strategy, marketing message, or unique insights to teach the prospects is like putting them at half court and asking them to keep shooting that really poor percentage shot. Solid marketing brings your reps closer to the basket and greatly increases their shooting percentage.

Exciting launch coming up at the Packaging Innovations Show 2014 at the NEC 26-27 February

If its not already in your diary then the Packaging Innovations Show at the NEC is the year’s ‘must visit’ show for UK packaging and design professionals. With 7 co-located shows (Packaging Innovations, Contract Pack, Ecopack, Packtech, Print Innovations, Labelling Innovations, and Converting Innovations), over 350 leading suppliers specialising in all aspects of packaging from […]