Oreo’s “Game of Thrones” Redesign Connects Packaging with Pop Culture

When an iconic brand deviates from its instantly recognizable packaging design and logo, it's sure to generate buzz among consumers. For Oreo, connecting with fans of TV's "Game of Thrones" at the height of its popularity via a limited edition package design, developed a deeper connection with consumers.

This labelling news was spotted at Packaging Impressions
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