Monster Takes Embellishment to the Extreme with Tactile Cans

Packaging design so often focuses on the visual appeal of the package. But it can be just as important to think about the way a package feels in the consumer's hand when it's plucked from the shelf. In this episode of POW! we're highlighting cans of Monster Energy, which have an added tactile component, extending the brand experience to its target audience.

This labelling news was spotted at Package Printing
Get the full story direct from source..