Monday at the Annual Meeting: Talkin’ ‘Bout My Generation

In 1965 Pete Townsend, lead guitarist and founding member of the rock group The Who, wrote a song that quickly become a global hit and remains one of that decade’s most iconic anthems. According to rock and roll lore, Townsend wrote My Generation after the Queen Mother ordered Townsend’s car, a 1935 Packard hearse, towed off the street because the sight of it offended her during her daily drives through the neighborhood.

Generational gaps have been in place for as long as multiple generations have existed on the planet. However the existence of four generations within the four walls of the same workplace has been a very recent phenomenon and is one this morning’s session will address.

At today’s Annual Meeting General Session, Cam Marston, author, columnist, lecturer and leading expert on the impact of generational differences in the workplace, will lead us in exploring the characteristics and motivations that each generation brings to our businesses.

According to Marston:

For the first time in the history of mankind, we have four generations in the workplace because the human is a species that has literally doubled its lifespan over the course of the past 100 years. As a result, we have four generations under the same roof for the first time working in our businesses. Each generation has its own unique value system and these value systems need to be appeased in the workforce in different ways. When you look at Millennials (people born after 1980), this is a generation that has never had to touch their television, ever. In most companies these people are working with managers and coworkers who are old enough to be their grandparents, which can make for some very interesting interactions around the water cooler and in the conference room.

Cam will guide attendees in how to create a better connected and more effective workforce, and how to unlock the power of generational insight.

This labelling news was spotted at TLMI - Tag and Label Manufacturers Institute, INC
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