Is Data Part of Your Company Culture?

Recently, Oracle put out its “3 Irrefutable Data-Driven Marketing Facts.” Number one was that it starts with the company culture. While sounding overly simplistic it’s actually true. Company culture starts from the top down. If data-driven marketing isn’t fundamentally part of what drives your company, it won’t be sustainable or maximally effective. I took the… Read More »

This labelling news was spotted at The Digital Nirvana
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