How Clever Packaging Design Gets Sunscreen in Hard-to-Reach Places

The importance of wearing sunscreen on a hot summer day is well documented, but it's not always so easy to apply it to hard-to-reach places. Recognizing this consumer pain point, Neutrogena developed its FullReach packaging design, which helps provide an evenly distributed amount of sunscreen — wherever it's needed.

This labelling news was spotted at Packaging Impressions
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