Category: Packaging

New Budweiser ‘Personalized’ Packaging Honors Its Local Breweries

This summer Budweiser’s bottles and cans will feature branding from the 11 states in which its breweries are located, including state names, mottos, nicknames and initials. In addition to the new packaging, the company will feature brewery open houses, local radio spots and even a festival in Los Angeles called “Budland.”

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The Color Blind Consumer Dilemma: When Packaging Misses the Mark

Are brand owners, retailers and graphic designers considering color blind consumers? A recent article from Packaging Europe reveals that they may not be considering color blind consumers’ needs during design, production and sales.
The post The Color Bl…

WestRock Completes Acquisition of Multi Packaging Solutions

WestRock has announced its acquisition of Multi Packaging Solutions. The acquisition will expand WestRock’s paper and packaging portfolio.
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Mercian Labels win AA BRC rating

Following an extensive audit last week, Mercian Labels is pleased to announce it has been awarded the top ‘Double A’ rating for their BRC (British Retail Consortium) packaging accreditation. This accolade further strengthens Mercian’s ability to attract businesses who need labels for retail (and especially food and beverage retail) self […]

What We Can Learn from the Coca-Cola Sales Bump in Romania

Coca-Cola released unique labels in Romania that included detachable wristbands. The wristbands featured a barcode that gave the consumer a chance to win tickets to one of the summer’s hottest music festivals. As a result, the campaign lead to increase…

Packaging Trend: Design for Social Media Sharing

Van Leeuwen has designed “Instagrammable” ice cream packaging. Designing packaging for social media just might be a packaging trend to watch out for in 2017.
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The 31st Annual Excellence Awards

The packagePRINTING Excellence Awards are back for its 30th annual print competition! Whether you produce wine labels, labels, flexible packaging, folding cartons, or corrugated materials, start rounding up the best-of-the-best from your portfolio!

The Print Show: Imprint to Show Live Links

Imprint-MIS, the Chelmsford-based MIS specialist, will be showing V18 of its market leading Management Information System at The Print Show, IPIA Village Section, hot on the heels of it making a Drupa debut. To better illustrate MIS in the workplace, the Imprint system at the show will be interfaced to both Horizon bindery equipment on […]

Olympics: Steve Scott Takes Bronze in Brazil

The management and staff of M Partners, the Surrey-based printing and large format equipment distributor, were delighted to see the GB double-trap shooting star Steve Scott, sponsored by M Partners, hit a maximum 30/30 clays to clinch the bronze medal match in Brazil. Thirty-one year old Scott, who had won gold medals at the last […]