Author: labeller

Why “Green” Still Matters on Direct Mail and Packaging

Research into the purchase of “green” consumer products shows that overall, consumer awareness and value of green product development is growing even as their commitment to actually paying more for green products is waning. Consumers like to think of themselves as being green, but their actual purchasing behavior should not be taken for granted. Does…

What’s YOUR Vote on “Content Shock”?

Writing at on January 6, influential blogger Mark Schaefer postulated that content marketers are in for Content Shock, “the merging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.” In other words, too much to read and not enough time. But is Schaefer right? On January…

Global RFID Adoption Accelerating in Apparel Retail

Two Out of Three of the Top 30 Retailers in US have RFID Initiatives in

The acceleration of global RFID adoption by retailers was the focus of a
Big Ideas panel session hosted by Avery
Dennison Retail Branding and Information Solutions (RBIS) this week
at Retail’s “Big Show,” the National Retail Federation’s 103nd Annual
Convention & EXPO. The panel, moderated by Mark Roberti, editor of RFID
Journal Magazine, featured industry experts Francisco Melo, Avery
Dennison RBIS’ VP of global RFID, Dr. Bill Hardgrave, dean of the
Harbert College of Business at Auburn Universit…

The USPS Sneaks a Rate Increase on Christmas Eve; Media Irrelevance Must be Their Objective

The Postal Regulatory Commission left a piece of coal the size of an asteroid in the direct marketing, publishing, and printing market stockings on Christmas Eve. Why this story is not getting more coverage, I don’t know. Here are some links to articles by Al Urbanski at Direct Marketing News: The Demise of Direct Mail? PRC…

Printing Employment Declines, Public Relations Employment Grows: A Changing Media Mix Ripples Through the Marketplace

US commercial printing industry employment fell -3.5% to 441,100 workers in December. The evidence of consolidation is pretty clear, with production workers declining by -1.9% compared to -6.9% for non-production workers.  Printing and publishing industries had declines in employment in 2013. Through November, however, advertising agency employment increased by +1.0%. In that sector, the biggest…

Recovery Indicators Take a Step Back

This month’s recovery indicators took a step back, with service sector new orders dropping below or equal to where they were at the start of the recession back in December 2007. (click to enlarge chart) Other data series did better. The NASDAQ continued to move forward, and is now almost 40% higher after inflation than…

Benson Gateshead to Add Most Expensive Press

Benson Gateshead, the North East flagship site of Benson Group, has announced details of its largest press investment ever with the purchase of an eight-colour Heidelberg Speedmaster XL 106 B1 format perfecting press.

Another Great Stat for Promoting 1:1 Printing

Are you keeping a log of stats for promoting 1:1 printing over online alternatives? One of the categories of stats I keep seeing recently is how a high percentage of online targeting is completely mistargeted. Most recently, Blue Research noted that not only is online advertising mistargeted, but consumers are getting so irritated by irrelevant…

New Tech Takes Print Books Into New Directions

For the second year in a row, a critical mass of friends and colleagues reported that they received a Kindle or the like for Christmas. (My policy for the past couple of years has been to only give people print books as gifts.) Still, recent trends in ebook sales show a slowdown, which is actually…

Face Get Canon Speed Push from M Partners Wide

Face Creative Services, Islington, a comprehensive London digital print facility, has become the first company to purchase Canon wide format printing product from M Partners Wide, the recently announced Canon reseller.