Anti-Counterfeiting and Product Protection

Michigan State University Center for Anti-Counterfeiting and Product Protection or A-CAPP has joined forces with Whitlam Label Company for an unmatched expertise on Brand Protection and Anti-Counterfeiting strategies.  A-CAPP strives to act as a singular academic body that directs its focus on anti-counterfeiting and product protection issues in all markets, and how to implement strategies to effectively prevent and defend brands.   A-CAPP suggests that brand owners take a more integrated and proactive approach towards the problem, by implementing crucial strategies within their brand protection program to amount to a cohesive business model.  For a more in depth look at recognizing a counterfeiters basic needs to be successful, effective business models to protect your brand, and how to implement these strategies, read A-CAPP’s Anti-Counterfeiting Strategy for Brand Owners.

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