Adding Value to Digital Printing

Embellishments and special effects are a growing opportunity for packaging printers/converters. With the ability to produce embellishments on digital devices, these enhancements are becoming more affordable to marketers and brand owners. To better understand the customer demand for print featuring special effects and the challenges associated with producing these print applications on digital devices, NAPCO Research surveyed both print providers and markers/brand owners.

This labelling news was spotted at Packaging Impressions
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